Unbounce Review 2021: Features, Pricing, Pros & Cons

Unbounce is a drag-n-drop page builder that requires no web designing or coding skills to design a web page, you can design beautiful conversion-focused landing pages without diving into technicalities.

So, what’s new in that? There are plenty of other similar page builders available in the market, so why only Unbounce.

You might be having these questions in your mind, that’s why today I am bringing the complete Unbounce review for you so you can decide, is unbounce worth it?

I have tested it for designing some of my landing pages and websites and found it is pretty amazing, so I thought I’d write an Unbounce review to share my experience.

What Is Unbounce?

what is Unbounce

Unbounce is a landing page builder that offers an easy way to build high-converting, lead generating landing pages and websites. It has no coding skills or web designing skills requirement.

With Unbounce, you can create beautiful and professional-looking landing pages with unlimited designs and layouts in minutes.

It has easy integration with almost every popular CMS and email marketing provider such as WordPress, MailChimp, GetResponse and many more. So you can easily connect the Unbounce with your favourite tools.

One feature that sets Unbounce apart from other competitors is its ability to customize the design and layout of your landing page to match your marketing goals. You can also use Unbounce’s pre-built templates to get started instantly. 

The best part about Unbounce is that it’s free for anyone interested! In addition, you don’t need any web design skills or coding skills to design a website. You’ll be able to use Unbounce without ever needing any technical knowledge! 

When it comes to getting started with Unbounce, the 14-day free trial is an excellent way to give it a try. You will get full access to every feature and be able to create as many pages as you want for 2 weeks! 

If you are not completely satisfied, simply cancel your account within 14 days and avoid paying a dime! If you do decide to keep the account you will be charged as per the plan you selected.

What Makes Unbounce Special?

Unbounce offers many features that make it a great tool to use for your marketing campaign. Here are a few of them:

  • Drag-n-Drop page builder that requires no technical skills to design pages
  • 100+ pre-built templates which save time from designing one from scratch
  • Create accelerated mobile pages and boost your conversions on mobile device
  • 14-days free trial available to try the tool
  • 100% mobile responsive, easily create mobile version of all your pages
  • Auto image optimizer optimizes your images to balance the quality and size to increase your loading speed. 
  • Create custom thank you pages
  • A/B testing feature is available
  • Smart Traffic™ is AI-powered optimization that matches each visitor to your website where they are more likely to convert.
  • Real time data dashboard helps in knowing how your pages are performing
  • Not only limited to landing pages, Unbounce allows to create popups and sticky bars
  • Advanced targeting features available
  • Easy integrations with popular tools 
  • Unbounce follow Google’s best practice to ensure your website loads faster
  • Automatic SSL encryption 
  • And many other amazing features…

Unbounce Pricing

Unbounce has three plans to choose from: Launch, Optimize and Accelerate. 

If your budget is tight, you can always opt for the Launch plan which will only set you back $90 per month. You are limited to 500 conversions, 20,000 unique visitors, one domain and 2 users in this plan.

The Optimize plan will cost you $135 a month but will allow you to do things like A/B testing campaigns, smart traffic and dynamic text replacement (DTR). This plan includes 1000 conversions, 30000 unique visitors, 3 domains and unlimited users.

The Accelerate plan costs $225 per month and includes all of the features in the previous two plans but with more exclusive features like AMP, advanced targeting & scheduling. Accelerate plan includes 2500 conversions, 50000 unique visitors, 10 domains and unlimited users.

Unbounce Pricing

If your business is just starting, then I suggest going with the Launch plan for $90 per month to get a feel of how Unbounce operates before committing to any other plans.

And If you’re looking for something that will help grow your traffic quickly and keep it at a steady pace, then the Optimize plan would be a great option for you. 

The above pricing is only for monthly plans but if you are their annually plan, you can save a FLAT 10% discount.

Here’s what would be the pricing if you opt for an annual plan:

  • Launch: $81 per month
  • Optimize: $122 per month
  • Accelerate: $203 per month
Unbounce Yearly Plan

If you made your mind to grab the Unbounce then we have an exclusive discount for you, 20% OFF on your first three months or a full year. Hit the button below to claim this exclusive discount.

Get 20% OFF Now

How To Create A Landing Page Using Unbounce?

That’s pretty simple! thanks to its drag-n-drop editor which makes it easy and eliminate the need for a coder or designer. Unbounce is offering a 14-days free trial to all their new customers so they can find comfortable using their services at first glance without the need of paying.

Now let’s have a look to see how you can get started with the Unbounce and create an attractive landing page for your business.

Step: 1 First of all, claim Unbounce’s 14-day free trial using this link. You will be redirected to the Unbounce official website after clicking on the link.

Along with the 14-day free trial, you will get the 20% OFF on your first three months or 20% off a full year if you signup using the link mentioned above. Hit the start my 14-day free trial button to proceed.

Unbounce review

Step: 2 Now choose a plan you want to proceed with, don’t worry you won’t be charged till 14-days.

Unbounce pricing

Step: 3 Now enter your personal details like first & last name, email etc. to create a new account with Unbounce or you can also signup with Google.

Unbounce signup

Step: 4 On the next page, you need to enter your billing details, Unbounce accepts credit cards or Paypal as the payment mode. You need to add a valid payment method for account setup, but you will only be charged once your trial period is over.

However, you can cancel anytime if you don’t like their services.

Unbounce registration

Step: 5 Congratulations, your Unbounce trial account has been created successfully. You just need to verify your email through the email sent to you by Unbounce Team.

Unbounce Review 2021: Features, Pricing, Pros & Cons

After the registration, you will be asked to fill out a few details about your business to help you better.

Now the real game begins, we are now going to create a brand new landing page using Unbounce. Just hit the Create New button on the right upper corner from the Unbounce Dashboard.

Unbounce dashboard

Choose the editor you want to use, Smart Builder or Classic Builder. Smart Builder is still in beta version, I do prefer going with the classic builder for now.

Instead of starting from scratch, you can choose a good template that matches your need to save time and effort. Unbounce offers tons of pre-built templates you can choose from, templates for click-through, lead generation, coming soon, long-form sales and many more, you can choose which type of landing page you want to build.

After choosing a good template for your page, give your landing page a name and hit the Start with this template.

Unbounce Review 2021: Features, Pricing, Pros & Cons

Now you are on the Unbounce builder where the actual customization game begins, from here you can customize each and every element of your landing page.

Unbounce Review 2021: Features, Pricing, Pros & Cons

If you have worked with any page builder like Elementor or any other, then it will be a piece of cake for you to design your landing page with Unbounce editor. Just click on any element you want to edit, you will see its properties on the right sidebar.

Add a new element from the left sidebar, you can add new images, text, video, or button etc from the left sidebar. Just drag and drop to the place where you want to show that.

Unbounce already made its editor so easy, even a newbie with no skills in designing can make a perfect landing page.

How Unbounce Can Help You In Growing Your Business?

Looking to grow your business quickly and keep it at a steady pace in the competitive web marketing world?

Unbounce is an all-in-one platform that includes a drag-and-drop builder, personalized ads, and detailed visitor data. 

There’s no need to hire someone or use an outside service for building conversion-focused landing pages, popups and sticky bars when you can do it all yourself with Unbounce!

#1 Build High-Converting Landing Pages For Your Product/Service

If you sell products or services through your website then Unbounce can really make it easy for you to bring more sales because of its highly converting landing pages. 

Which you can easily create without having to hire any developer or coder to design it for you, you can do it on your own even if you don’t have any design experience.

You just need these things to build a highly converting landing page for your product/service:

  1. 15 minutes from your busy schedule
  2. Ability to drag and drop the elements from here to there
  3. A little knowledge of your audience and how to convert them, so you can write your copy accordingly

#2 Convert One Time Visitor Into Subscriber/Customer

A visitor came to your website/store by any source, be it paid ads or organic. He/she visited it for a few minutes and then left, you have no option to get him/her back to your store/website and convert to a customer. 

But with Unbounce, you can easily do it by creating a pop-up offering a freebie and at the same time asking for the email to get it delivered to their inbox.

You get the email so you can easily make their revisit to your website/store and convert them to your customers.

#3 Design A Professional-Looking Website With Ease (No designing skills required)

Unbounce makes designing web pages easy, without the need for any technical knowledge. It has a drag-n-drop editor which makes web designing a piece of cake.

You can design your website easily using Unbounce and provide it with a professional look.

#4 Accelerated Mobile Pages (AMP)

AMP is a powerful way to optimize your website so that it loads faster and looks better. It was created by the same people who make Google’s web browser Chrome, so you know that it’s safe.

If your most traffic is using mobile devices, then you can make use of AMP to get the most out of your landing pages. This feature is available only with the Accelerate plan.

#5 Real-time Comprehensive Data

Unbounce provides the most real and accurate data directly on its dashboard, this data is a goldmine.

If you have accurate data on how your campaigns are performing then you can decide what’s working with your audience and what’s not. According to that, you can create new strategies and stop campaigns that aren’t working.

A Google Analytics fan? Don’t worry, you can easily connect Google Analytics to your Unbounce account.

#6 A/B Testing

Unbounce allows you to create A/B testing so you can easily find out which variant of your landing page resonates with visitors.

This feature allows you to split the traffic between two variants of the same landing page and then see which one is outperforming the other one through the dashboard. You can find how your visitors behave and what motivates them to convert.

Don’t think that setting up an A/B Testing is tough, trust me, it’s dead simple!

#7 Unbounce Helps In Saving Money

Unbounce saves a lot of your hard-earned money from investing in developers and coders. Because it eliminates the need for a coder or developer, you can do everything from your end.

Stop thinking that you need a web designing degree to create attractive landing pages, it’s pretty simple with Unbounce now.

Unbounce Pros & Cons

It is always recommended to look to both sides when you are going to invest in any tool. Therefore, I am showing you the pros and cons of Unbounce I found after using it:


  • Easy to build landing pages, no coding or designing skills required!
  • Use A/B testing to find high-converting campaigns
  • Attractive prebuilt templates to save time
  • Highly customizable
  • Created variants for testing
  • Excellent customer support
  • Easy integration with Google Analytics
  • Cross channel reporting feature is available


  • You can not split test existing landing pages created outside of Unbounce
  • Form builder lacks some key features
  • Pricing is a bit high for beginners

Unbounce Alternatives

If you have already tried the Unbounce but did not like it that much then here are some Unbounce alternatives you can try:


Instapage Unbounce alternative

Instapage known as the world’s most advanced landing page builder helps in creating conversion-focused mobile-responsive landing pages without needing a web developer or designer.

It only has one plan “Building” which costs $199 per month if you purchase for an entire year, otherwise $299 per month. That means, it is a lot expensive than Unbounce.

But worth try, as it offers many amazing features which really helps in increasing conversions. So, if you are not satisfied with Unbounce and have a budget to invest more, then try Instapage.

Wanna see a comparison between Instapage vs Unbounce then consider checking this…


Leadpages Unbounce alterntive

Another Unbounce alternative, Leadpages helps businesses to connect with their audience, collect leads, increase sales etc. by creating attractive landing pages, pop-ups, alert bars and many more.

Leadpages plans are quite affordable and you also get a 14-day free trial to try it risk-free. Its pricing starts from $27 per month so if you’re having a low budget then it’s a great option for you.

Not satisfied with Unbounce or found it a bit expensive? Then try out the Leadpages…

FAQ About Unbounce

If you still have some queries left in your mind even after reading the entire Unbounce review, this FAQ section will help you.

What is Unbounce?

Unbounce is a drag-n-drop landing page builder that helps in creating conversion-focused landing pages, popups, sticky bars etc. without any need for a coder or designer.

What does Unbounce do?

Unbounce helps in creating landing pages, pop-ups, sticky bars etc. that helps in boosting conversion. Unbounce can be a lead-role playing player in your business success.

How much does Unbounce cost?

Unbounce has three plans, following are their pricing:
1. Launch plan: $90 per month
2. Optimize plan: $135 per month
3. Accelerate plan: $225 per month

What are the best Unbounce alternatives?

Here are the two best Unbounce alternatives:
1. Instapage
2. Leadpages

My Verdict

Unbounce Review

Ravi Dixit

Ease Of Use


Unbounce is a drag-n-drop landing page builder that makes building conversion-focused landing pages easy, even beginners with no prior designing skills can design a page easily. Claim its free 14-day trial and try your hands on it for free.


Unbounce is a great landing page builder, no doubt! But it is a bit costly for beginners who just started their journey on a low budget. However, its huge list of features makes it worth every single penny spent.

Best for small and medium-sized businesses looking for increasing their leads and sales, it offers some great tools that really make it easy. There is no need to spend on hiring any coder or designer to design landing pages for you. Because its builder is so easy to use, even a newbie can use it.

But don’t go on my words, give it a try yourself by taking its 14-day free trial and explore its features. Then decide whether it’s a good fit for you or not.

If you are an existing user of Unbounce, don’t forget to share your feedback in the comments section below. It will add more value to our Unbounce review.

Unbounce Review 2021

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Ravi Dixit

Ravi Dixit is a Blogger and Affiliate Marketer, He is the founder of StayMeOnline Who Loves to help others. Travelling and learning new things online are his first love. "I only want a life without any boundaries- Ravi Dixit"

Affiliate Disclosure: Some of the links on this page are affiliate links. If you buy any product using an affiliate link placed on this blog, it will not add any extra cost in the total price of the product rather I will get some commission from the company. This will show me 💖 from your side, for more details read this...

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2 thoughts on “Unbounce Review 2021: Features, Pricing, Pros & Cons”

  1. One of the amazing review posts about Unbounce I have read Unbounce is one of the amazing tools which I personally use to create my landing pages and the gave me really good conversions for one of the affiliate products. One thing which they have to work on and that is the price which is $90 which makes Unbounce untouched by beginners.
    And all others are perfect thanks Ravi for this amazing and informative post.
    Thanks & Regards

    • Yes, Ayush! Unbounce is really amazing when it comes to creating landing pages. Yes, it is a bit expensive for beginners. Thanks for giving it a read and sharing your review about it.


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