SEO For Blog: Comprehensive Guide 2020
SEO is a wide topic…
It is continuously changing every day and month, you can’t learn by reading a couple of posts and watching a couple of videos.
You should keep learning and implementing. When I started my blog, I had ZERO knowledge about SEO but as time goes, I learnt a lot by practising and making mistakes, of course.
In SEO, if you think you get good knowledge by reading, watching then you are wrong, actually, execution is the game in SEO.
So, what is SEO?
SEO short form of Search Engine Optimization basically is the set of techniques that you need to follow to gain good ranking and organic traffic to your blog.
SEO mainly two types:
- On-Page SEO
- Off-Page SEO
Both refer to the techniques to follow to gain rankings and traffic from search engines.
On-Page SEO: On-Page SEO is a set of techniques you apply to optimize individual web page in order to gain high rank and organic traffic. On-Page SEO applies inside your blog or web page.
Off-Page SEO: It also called Off-Site SEO, refers to the set of actions that are taken outside of your blog boundaries to gain higher rankings and traffic.
As I already told you, SEO is a wide topic. These are just definitions the game is still remaining to begin.
When it comes to SEO, Keyword Research is a commonly listened word. Or, you can say on-page SEO starts from good keyword research.
Here mostly beginners make mistake, they randomly pick topics to write and blindly start writing. But this is a wrong practice.
You must spend a good time in finding the low-competition keywords to rank in your content and gain traffic.
Let’s take a look at keyword research.
Before going for keyword research, you should understand what is a keyword?
Keywords are the words and phrase that people use to search in Google search box or any other engine to finding information about a particular topic.
A keyword helps in describing your content better, it makes easy for search engines to understand what is content is all about.
Let’s say, you want to find the best food for your labrador dog. So, you will search for something like “best food for labrador” or “best dog foods for labrador“.
These are the keywords that you are using in search engines for finding the best dog foods for your labrador dog.
And, Keyword research is a process of finding profitable and low-competition keywords around a niche/topic using a keyword research tool.
It’s quite simple, right?
But it is not as it sounds like, everyone is following the same process for hunting easy to rank keywords.
Another common word in SEO.
It is metric created by Moz which range from 1 – 100. It predicts how well a website will rank on SERPs.
There is another a similar metric, Page Authority.
It predicts how well an individual web page will rank in SERPs.
Let’s take a deep dig to understand more about the DA & PA.
Domain authority is a score created by Moz, given to all domains in the rank of 1 – 100. It predicts how a website will rank on SERPs.
Whereas, Page Authority predicts how well an individual web page will rank in SERPs. It is also given in a range of 1 to 100 and created by Moz.
A website can easily grow to touch 30 DA score but it is very hard to move further from here.
Moz uses the following factors to evaluate the Domain Authority score:
- total no. of referring domains
- total no. of backlinks
- Social engagements
- Backlink profile of domain
I have seen beginners who built tons of backlinks just to improve their domain authority score, because of a misconception that DA helps in rankings.
But it is totally a MYTH.
Just because of this misconception, they end up in bringing tons of spammy. low-quality and irrelevant backlinks which later leads to Google Penalty.
Backlinks are one of the most important factors in ranking.
There are tons of methods that you can use to build backlinks. But not all of them are still working in 2020.
But when building backlinks don’t go with the black-hat backlink building techniques, because it will hurt your website SEO later in future.
Let’s take a look at Backlinks and strategies to build them.
A backlink is created when one website links to another website. Let’s say, Blog A link to Blog B, so blog B got a backlink from blog A.
Google uses backlinks as a ranking factor because they believe that when someone links to a web page, it means it has quality content.
There are two types of backlinks:
A do-follow backlink is a backlink which doesn’t contain rel=”nofollow” tag. It passes link juice from other sites to your site.
A no-follow backlink is a backlink that contains rel=”nofollow” tag. It doesn’t pass link juice and shows message Google bot to not to count this backlink. However, a human can easily see it and go through it to your site.
No-follow backlinks are not much helpful in rankings. However, there are many other benefits of no-follow backlinks.
Having only Dofollow backlinks looks unnatural backlink profile which affects SEO performance.
So, having both types of backlinks is recommended.
SEO is a never-ending process…
You learn something today, it will be outdated tomorrow with a new Google update.
So, you should keep learning and practising.
I have created a 47-Step SEO Checklist that contains everything that you need to follow to achieve good organic results.
Let’s grab that checklist…
I have created this SEO checklist to helps beginners to do SEO of their blog.
This will help you where to start and where to end, from basics to advanced SEO.
This checklist includes:
- Blog Setup Checklist
- Keyword Research Checklist
- On-Page SEO Checklist
- Content Writing Checklist
- Technical SEO Checklist
- Link Building Checklist
Now start implementing what you learnt from all the resources listed above.
SEO is a never-ending process, you need to keep learning and executing them. Knowledge is meaningless until you take action.
Use the SEO Checklist and follow all the steps one by one to ensure that your blog’s SEO health is good.