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SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?

Are you looking for an tool for competitor research?

There are many tools available in the market, SEMrush and SpyFu are some of them.

Both are the amazing tools but if you need to buy one out of both then which one should you buy.

It’s a quite difficult decision, you might be searching for a comparison post to find the best one.

Congrats, you got this comparison post which will help you in choosing one out of both tools.

In the SEMrush vs SpyFu comparison post, I am going to compare both tools’ features and pricing. This will help you to choose the perfect one as per your need and budget.

SEMrush Vs SpyFu Overview

What Is SEMrush?

SEMrush

SEMrush is a bundle of SEO tools that offers more than 40 advanced SEO and Social media tools that make easy for a brand to increase its online presence.

It offers tools that make SEO and social media tasks like competitor analysis, site audit, backlink audit, keyword research, social media performance tracking and plenty of other tasks easy.

SEMrush was founded back in 2008 and grown to be the no.1 SEO Tool. You can read more about SEMrush in our complete SEMrush review…

What Is SpyFu?

SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?

SpyFu originally GoogSpy, started in 2005 is an american search analytics company based out of Scottsdale, Arizona.

It means SpyFu is the elder than the SEMrush. It has grown to be a trusted tool for finding keywords that your competitors are buying on Google ads. Also, the organic keywords that are generating organic traffic for your competitors.

It does not only provide you keywords data, but it also helps in competitors research, backlink analysis, PPC research and a lot more SEO tasks.

SpyFu is an in-budget tool for dominating your competition and growing your online brand.


Features Comparison SEMrush Vs SpyFu

Let’s compare the features offered by both the SEO tools and find out which is feature-rich.

SEMrush Features

SEMrush is a bundle of SEO tools which offers more than 40 advanced SEO and social media tools. It makes easy for individuals as well as brands to dominate their competition.

Here are the features that SEMrush offers:

  • SEMrush offers an exclusive keyword research tool that makes easy to find high-profitable and easy to rank keywords. Learn how to perform keyword research using SEMrush
  • Site Audit Tool helps in finding issues and fixing them to improve your site SEO health and get better results
  • SEMrush backlink audit tool allows you to find low-quality, toxic backlinks pointing to your site and disavow them
  • Post to all your social media profile using Social Media Poster tool by SEMrush
  • SEMrush offers an exclusive tool named Position Tracking, which helps in tracking your site’s rank on SERP for selected keywords
  • You can track your brand mentions all over the web using SEMrush Brand Monitoring tool
  • You can use SEMrush ad builder tool to create compelling ad text and analyze your competitors’ ads
  • SEMrush also helps you to optimize your content for on-page SEO to get better results on SERP using the On-Page SEO Checker tool
  • Audit your site’s content using the Content Analyzer
  • See your organic traffic just by connecting your GA and GSC account to SEMrush Organic Traffic Insights tool
  • Track your social media performance through Social Media Tracker tool
  • Set up an optimized Google Ads campaign using PPC Keyword Tool
  • Find keywords gap between you and your competitors
  • Find who is linking to your competitors but not you using the Backlink Gap tool
  • Check your content SEO-friendliness using the SEMrush SEO Writing Assistant
  • Analyze cost per click rate across different states and countries using SEMrush CPC Map
  • and many more other features…

SpyFu Features

SpyFu can help you to find keywords that your competitors bought on Adwords as well as organic keywords they are ranking for. It offers many useful SEO and PPC research tools that can help you to dominate your competition.

Here is the list of SpyFu features:

  • Find easy to rank keywords using the keyword research tool
  • Get unlimited domain search results in all premium plans
  • Get unlimited keyword search results in all premium plans
  • Get unlimited backlinks search results in all premium plans
  • Unlimited domain comparison
  • Bulk upload keywords
  • Adwords advisor reports
  • SpyFu makes backlinks outreach easy
  • 3-way domain comparison
  • Track your keyword rankings using Rank Tracking tool
  • Unlimited exports for all search results
  • SpyFu shows 10 years of historical data
  • Custom branded reports, available only in Professional and Team plans
  • API Access, only in Professional and Team plans
  • Get multiple user logins in Team plan
  • You can get custom SEO and PPC reports
Winner: It is very tough to take one name because both tools have tons of useful features, but I call SEMrush winner here by a slight edge because it has some more features than SpyFu. It also offers social media tools where there is no existence of social media tools in SpyFu.

Keyword Research Using SEMrush Vs SpyFu

If you want to get ranked on the first page for your targeted term, your keyword research must be strongly done before writing your content.

This is where you need a good and reliable keyword research tool.

Both the tools offer a keyword research tool that can help you in performing the keyword research.

Let’s find out which has the good keyword research tool:

Performing Keyword Research Using SEMrush

SEMrush has an exclusive keyword research tool named “Keyword Magic Tool” which literally makes keyword research easy. You can easily find long-tail keywords related to your main focused keyword using its advanced filter options.

You can access the Keyword Magic Tool from the left side menu under the Keyword Analytics. Or, you can perform your keyword research just by entering your seed keyword in the top box at SEMrush dashboard.

search box at semrush dashboard

SEMrush will show you a visualized report about the keyword you searched for, this report contains:

  • Total average monthly searches(volume)
  • Keyword difficulty
  • CPC
  • SERP features
  • Keyword search trend
  • Keyword variations
  • Questions keywords
  • Related keywords
  • Top 100 results ranking for that term
  • and a lot more things…
SEMrush Keyword overview report

On the keyword overview page, scroll down a bit to Keywords section. Here you can find all the related and question keywords that SEMrush generated for your searched term.

You can click on View all to see all the keyword ideas.

You can see all the keywords along with the metrics like Volume, Trend, KD%, CPC etc. You can use the column header to sort the result.

There is also Advanced filters option that you can use to filter the result and see only keywords that match your conditions.

SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?

On the left side, SEMrush shows you the groups of your keyword ideas. It gathers all the keyword ideas that contain a particular word in the body.

On the overview page, scroll down to the bottom and find SERP analysis section.

You can see all the top 100 pages that are ranking for your searched term along with some important details like Page authority score, ref. domains, total backlinks, search traffic they gained, total keywords they are ranking for.

This section can be a game changer for you to understand the competition and outrank your competitors.

SERP Analysis

SEMrush keyword magic tool is a comprehensive tool that save time while doing keyword research, you don’t need to be expert to understand the data. They already made it easy for newbie to understand.

Performing Keyword Research Using SpyFu

You can access the SpyFu keyword research tool from the top menu, go to Keyword Research>Keyword Overview.

Enter your seed keyword for which you want to find keyword ideas.

Just after hitting the enter, SpyFu will show you a comprehensive report about the keyword you searched for. This report contains:

  • Monthly volume
  • Estimated clicks
  • Similar keywords
  • Question keywords
  • Top AdWords buy recommendations
  • Difficulty
  • Paid clicks
  • Organic ranking history
  • and a lot more important details
spyfu keyword research result

You can click on the View All to see all the keyword ideas that SpyFu generated for you. You will see all the related keywords to your seed keyword along with their Volume, KD and CPC.

As like SEMrush, SpyFu also offers a powerful filters option that can help you to filter out the result and see only desired keyword ideas.

You are also allowed to export the entire list using the EXPORT ALL button at the right side.

SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?

SpyFu also shows the keywords that the top-ranking pages for your targeted term also ranks for… These are the additional related terms to seed keyword that your competitors are ranking along with the seed term.

You can expand the list to see all the keywords by clicking View All at the bottom of the section.

SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?

SpyFu shows you much more insights about the Adwords ads keywords than any other keyword research tool available out there. On the overview page, you will see a section called “Top Adwords Buy Recommendations“.

Here you can get some keyword ideas that are good for buying ads on.

SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?

It doesn’t end here, you will also get the most successful advertisers and their best ads. You can see every advertiser whose ad appears for your searched term along with their ad copy.

Most Successful Advertisers and Their Best Ads

Just after this section, you can get the organic rankings history section that can help you to understand the rankings up and down for your searched term.

This can also help you to discover the effect of Google Algorithm update on ranking pages.

SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?

Scroll to the bottom and you will get the Organic Search Ranking Analysis section where you can see top 50 ranking pages for your searched term.

SpyFu shows each domain’s strength and Est. monthly clicks. It also shows the ranking up and down of each domain, this section will help you to understand your competitors more deeply.

SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?
Winner: Both the tools are amazing when it comes to keyword research, so it is a tie between SEMrush and SpyFu for keyword research.

Competitor Analysis Using SEMrush Vs SpyFu

Let’s compare both tools’ competitor analysis tool and find out which one is better:

Competitor Analysis Using SEMrush

Just by entering your competitor’s domain into the search box at the SEMrush dashboard, you can perform a competitor analysis.

Once after entering the domain and hitting the search button, SEMrush will show you a comprehensive report in a visualized form about your competitor’s insights.

This report contains:

  • Your competitor’s authority score
  • Organic search traffic
  • Total no. of backlinks
  • Total no. of keywords they are ranking for
  • Traffic and keyword trend graph
  • Top organic keywords
  • Top pages
  • Main organic competitors
  • Competitive position map
  • and a lot more useful detail about your competitor
SEMrush Competitor Analysis

Scroll down a bit, you will find Organic Research section where you can find the top organic keywords of your competitors that are generating most organic traffic.

Organic Position Distribution will help you to know how many keywords are ranking at top 3, top 10 and so on…

SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?

Just down a bit, you will get the backlinks section which is revealing your competitor’s backlinks data that can help you a lot in outranking them and stealing some quality backlinks.

In this section, you will know your competitor’s backlink sources, type of backlinks they have along with the follow vs nofollow backlinks ratio.

SEMrush Backlinks section

SEMrush competitor analysis tool also shows you the top anchor text and referring domains of your competitors.

Top Anchor Text

These data can be a goldmine for you when you are performing a link building campaign, you can also use the same data to steal some backlinks from your competitors.

Competitor Analysis Using SpyFu

Open the SpyFu tool and enter your competitor domain in the search box on SpyFu dashboard to perform competitor analysis.

SpyFu is not any step backwards to provide visualized reports than SEMrush, you will get a comprehensive report about your competitor. The report includes:

  • Total organic keywords
  • Est. monthly SEO clicks
  • Inbound clicks from Google-Organic vs Paid graph
  • Organic and paid competitors
  • Top keywords
  • Top pages
  • Organic ranking history
  • Inbound links
SpyFu Competitor Analysis Report

Find top performing keywords of your competitors just by scrolling down a bit to Top Keywords section.

These are the keywords that generated more traffic and ranking on a good position in SERP, you can expand the list to see all keywords by clicking the View All Organic Keywords at the bottom.

SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?

As like SEMrush, SpyFu also shows the top pages of your competitors which can help you to know about the content that is performing well in your niche.

This list is based on the total monthly SEO clicks generated and total keywords they are ranking for, you can see all the keywords each page is ranking for by clicking on View X Keywords at right side.

SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?

Now the most important section which is Organic Ranking History, this section shows the ranking history of your competitors and you can also see the impact of Google algorithm update on your competitor’s ranking.

SpyFu Organic Ranking History

At the bottom, there you can find an inbound link section, it is showing the pages that are linking to your competitors along with some important metrics that can help you to understand their authority.

SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?
Winner: It’s very tough to choose one out of both for competitor analysis because both are great in this. But after testing both tools, I found SEMrush provides more backlinks data compare than SpyFu for any searched competitor’s domain. So, SEMrush is the winner here just because it provides more deep data about competitor’s backlinks.

Pros & Cons Of SEMrush And SpyFu

Let’s take a look at pros and cons of SEMrush and SpyFu to understand which one is best…

SEMrush Pros & Cons

ProsCons
SEMrush has a lot of tools to ensure your SEO and Social Media growth, from keyword research to backlink audit It is an expensive tool which might not affordable for beginners. Whereas, SpyFu is a lot cheaper than SEMrush
SEMrush provide paid traffic and paid keywords data along with the organic Bad in support, there is no live support option or phone call support. On the other side, SpyFu offers live chat support which allows instant support
You can choose any country to see data over 100 countries
Domain comparison tool lets you compare your domain with your competitors and find the gap
SEMrush has a huge database of 100M+ keywords and they update their database very frequently
Reports are shows in a visualised form that makes very easy to understand even if you don’t have any prior experience

SpyFu Pros & Cons

ProsCons
SpyFu is an affordable SEO tool, whereas SEMrush is a lot expensive than SpyFu Backlink data is not much comprehensive whereas SEMrush shows everything that matters like backlinks sources, referring domains, anchor text, referring domains metrics and a lot more things
SpyFu has an easy to understand interface which makes beginners feel comfortable while using it The competitor analysis report isn’t comprehensive as it should be, SEMrush shows you everything about your competitors, from backlinks sources to estimate traffic and so on…
A great competitor analysis tool that shows you almost everything including paid and organic data of your competitors
SpyFu offers an exclusive keyword research tool that makes finding profitable keywords pretty easy
Unlimited downloads is another best thing I found in SpyFu, you can download as many keywords you want without being extra charged
Have a strong support system, offer support via live chat
It also shows you where you are weak compare than your competitors and helps you to work on the gap between you and your competitors to improve your rankings and traffic

Pricing Comparison

When you are going to buy any tool, theme, plugin or anything for your blog/online brand, budget matters a lot.

So like this, your budget matters when looking for an SEO tool for dominating the competition.

Let’s take a look at both tools’ pricing and find which tool fits your budget…

SEMrush Pricing

SEMrush-pricing

SEMrush offers three plans to fit your business needs, you can pick one as per your budget and feature requirements.

Here are all three plans explained:

SEMrush Pro: SEMrush Pro is the cheapest plan that SEMrush offers, it costs $99.95 per month but if you buy it for the entire year, you will end up saving 16%.

This plan is best fit for freelancers, startups with low-budget, in-house marketers and bloggers with a limited budget.

You’ll get in this plan:

  • 10,000 results per report
  • 3000 reports per day
  • 250 keyword metrics updates per month
  • Up to 3 projects
  • 500 Keywords to track (with daily updates)
  • 5 Scheduled PDF reports
Bonus: Get SEMrush Pro 14-days free trial and use SEMrush free for next 14 days without any restrictions.

SEMrush Guru: The second plan of SEMrush which is best fit for the growing agencies, startup with good budget and bloggers with good budget.

It costs $199.95 per month if you buy it for monthly but if you buy for the entire year, you can get 16% discount on total price.

In this plan, you’ll get:

  • 30,000 results per report
  • 5,000 reports per day
  • 1000 keyword metrics updates per month
  • Up to 15 projects
  • 1500 Keywords to track (with daily updates)
  • 20 Scheduled PDF reports
  • Content Marketing Platform
  • Branded PDF reports

SEMrush Business: The most expensive plan for SEMrush that costs $399.95 per month. As like other plans, you can also save 16% if you buy for a year.

SEMrush business plan is suitable for big agencies, e-commerce project and big businesses.

  • 50,000 results per report
  • 10,000 reports per day
  • 5000 keyword metrics updates per month
  • Up to 25 projects
  • 5,000 Keywords to track (with daily updates)
  • 50 Scheduled PDF reports
  • Content Marketing Platform
  • Branded PDF reports
  • White label PDF reports
  • Google Data Studio Integration

These are the three plans the SEMrush offers, you can pick one as per your need and budget.

I recommend you to claim the 14-days free trial of SEMrush to take a test drive and then decide whether to buy it or not.

SEMrush Transparent Image

My Secret Weapon To Dominate SEO

SEMrush is the tool that I’m using since 4 years back to ensure my blog’s growth on SERP. It really makes easy to perform keyword research, technical site audit, backlink audit, stealing backlinks from competitors, spying competitors and much more.

* This is an affiliate link, I might get a commission but it will not add any extra cost to you.

Does SEMrush Offer Any Free Plan?

Yes, SEMrush has a free plan that you can try to test SEMrush tools and interface but of course with some limitations.

In SEMrush free plan, you are allowed to:

  • perform up to 10 searches in the domain analysis tool
  • perform up to 10 searches in the keyword analysis tool
  • view only the top 10 results in each report
  • create and save only one project
  • Unable to save any keyword search in Keyword Magic Tool
  • Your site is limited to 100 pages crawled
  • track only 10 keywords using Position Tracking Tool
  • 10 SEO Ideas units per month
  • 2 Queries in SEMrush Topic Research tool

SpyFu Pricing

SpyFu Pricing

Now let’s take a look at the SpyFu pricing…

Here also you will see three plans.

SpyFu Basic: SpyFu’s Basic plan costs $39/month and if you buy the annual plan then it will cost you $33/month. So by this, you can save some bucks.

SpyFu Basic plan includes:

  • Unlimited searches without any data restrictions
  • You can export unlimited data
  • Unlimited domain overview PDF’s
  • 250 sales leads and domain contacts
  • 5k weekly tracked keyword rankings
  • 10k top lists results

SpyFu Professional: Professional plan of SpyFu costs $58 per month if you purchase for a entire year. However, you can get its first month at the same price like Basic and thereafter $78 per month.

This plan includes:

  • Unlimited searches without any data restrictions
  • Export unlimited data
  • Unlimited domain overview PDF’s
  • 500 sales leads & domain contacts
  • 15k weekly tracked keyword rankings
  • 50k top lists results
  • 10k API rows returned
  • Custom branded reporting

SpyFu Team: The most expensive plan of SpyFu in which you get 5 user logins along with the Custom branded reports. It costs $299 per month or you can save some bucks by buying it for the entire year at $199 per month.

In this plan, you’ll get:

  • Unlimited searches without any data restrictions
  • Export unlimited data
  • Unlimited domain overview PDF’s
  • 2000 sales leads & domain contacts
  • 40k weekly tracked keyword rankings
  • 75k top lists results
  • 10k API rows returned
  • Custom branded reporting
  • 5 user logins

Does SpyFu Offer Any Free Plan?

Yes, SpyFu also offers a free plan with some limitations that you can take to test their tool and decide whether to invest in premium plans or not.

In the SpyFu free plan, there is no credit card needed and you are allowed to do unlimited searches which is good as a free plan.

Grab the SpyFu free plan by clicking here…

Winner: SpyFu is a clear winner here because it is a lot cheap compare than SEMrush. SEMrush pricing starts from $99.95 per month where you can get the SpyFu for $39 per month.

FAQ Around SEMrush Vs SpyFu

Here are some commonly asked questions about SEMrush and SpyFu…

What is SEMrush?

SEMrush is a bundle of SEO and Social media tools that offers 40+ advanced SEO and social media tool to grow a brand’s online presence. SEMrush has amazing tools that make really easy to outrank competitors and get most out of SERP.

What is SpyFu?

SpyFu earlier known as GoogSpy, started in 2005. It has grown to be a trusted tool for finding keywords that others are buying on Google Ads as well as organic keywords that are generating traffic.

How much does SpyFu cost?

SpyFu has three plan, basic, professional and team that cost $39, $78 and $299 per month respectively. However, you can get some discount when buying any plan for the entire year.

Is SEMrush free?

SEMrush has both free and premium plans, you can start with the free plan to test SEMrush before buying it. But yes, the free plan comes but some limitations. You will get 10 searches in domain and keyword database and allowed to see the top 10 results in each report.

Which one is good between SEMrush Vs SpyFu?

If you ask me to take one name, I will surely say SEMrush. Because SEMrush has more tools than the SpyFu and offers a more detailed report. But choosing one is also depends on the budget you have because SEMrush is expensive than SpyFu which you might not able to afford as a beginner.


My Verdict

SpyFu is an affordable tool for you if you are in low-budget and looking for a tool that can help you in competitor and keyword research. It provides deep details about your competitors that can help you to outrank them.

On the other side, SEMrush is an expensive tool compare than SpyFu but you will get the value of money, SEMrush offers more than 40 advanced SEO and social media tools that can help you in growing your brand online.

You will get tons of amazing tools that will help you in getting good traffic and ranking organically and outranking your competitors will be easier for you because of SEMrush comprehensive competitor analysis report.

But the final call is yours, which one is a good fit for you? Take your budget in mind and the features you need.

Here are some other SEMrush comparison article you might want to read:

I hope you found this SEMrush vs SpyFu comparison post helped and it helped in choosing the best competitor research tools, if you did then must share it with others,

SEMrush vs SpyFu

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Ravi Dixit

Ravi Dixit is a Blogger and Affiliate Marketer, He is the founder of StayMeOnline Who Loves to help others. Travelling and learning new things online are his first love. "I only want a life without any boundaries- Ravi Dixit"


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6 thoughts on “SEMrush Vs SpyFu: Which Is Best For Competitor & keyword Research?”

  1. Before a couple of months, I had got SPYFU FOR 3 MONTHS FREE But I actually didn’t love it, they don’t database of us only ND ALSO Our country is not implemented on it soo semrush is overpowered.

    Reply
  2. Lovely post Ravi, I loved the way you presented the detailed analysis. Yes, SpyFu has limitations and they don’t provide various features like brand mention, tracking social sharing, and many more. Thank brother for such a helpful post.

    Regards
    Santosh Gairola

    Reply
  3. Hey Ravi Dixit ,

    Awesome post with good comparison. You have differentiated the features of both the tool very nicely that are really providing deep & good understanding.

    SEMrush is really an amazing tool for doing site-audit, keyword research, checking backlink, Checking the keyword rank and is also great for doing competitor analysis. SEMrush is really easy to use, user-friendly tool and is one of a best all-in-one marketing toolkit available.

    According to me SAMErush still the best tool for keyword research & competitor analysis but if we focus on price then SpyFu is winner. But it is also true that if a tool is more effective to use and provides incredible features then price range doesn’t matters.

    Eventually thanks for sharing your knowledge and such a helpful post.

    Reply

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