Whenever you search for How to increase traffic on your blog? Everyone is saying to do keyword research, Find keywords which are getting huge search and giving many more tips regarding keywords.
One year back, I didn’t have any idea about keywords even I didn’t know What is Keywords?
As I was not aware of keywords there are many more people especially beginners who don’t know what is keywords and how to find keyword?
Maybe you blog posts are very useful and unique but If you are ignoring Keywords then your posts are useless. No one will find your posts on the search engine.
In this post, I am going to share with you all the things you need to know about the Keywords.
Before Starting, You should know What is Keywords? First
Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries”. by MOZ
Let’s make it more simple, Keywords are the words and phrases. Keywords help search engine to identify your content and help to know What your post is about? You can say keywords are the nickname of your blog posts.
Imagine you’re name is Abhishek Patel. Maybe your friends and family member called you Abhi. It becomes your identity whenever someone calls Abhi then It’s you.
For Example, You wrote a blog about Guest blogging, and the keywords you used are Guest blogging, Guest posting and some more related to Guest blogging. Whenever someone searches Guest Blogging then google and other search engines will show your posts on its list. Basically, keywords help search engine easy to identify your post.
But Google will show your posts. The position of your post totally depends on rank and authority of your blog. So having good rank is very important because No one visits the second page of google. We will discuss it our upcoming posts.
One of my friends has written a detailed post on Keyword Research. I think you should check it out.
Tools To Use
I hope now you have understood What Keyword is?
But how to find keywords for your post? I have a list of tools which will help you to find trending keywords for your blog posts. Some of these tools are free and some are paid but all are personally tested by me.
It is one of the popular tools to find keyword. The best is, It is a Google product and it’s free so beginners can easily use it to take advantage of the keywords research.
Most of the popular and successful bloggers even I am using it to find trending keywords for my blog posts. That’s why I give it first place in my lists.
You just need to click on this link and Log in using your Gmail Id. Then you can see the screen like below image then click on Search for new keywords using aa phare, website or category.
I have highlighted three steps in the below image which you need to follow. 1. You have to type your word on which you wrote your post. like for this posts I will search Keyword research or What is keyword research? 2. In this second step, you need to select targeting country. then the last and final step hit Get Ideas button.
In the below Image, I have searched for What is Keyword? so I found these results. first is the main keyword which is highlighted. and the others are related keywords.
I found it some days ago and It is really a great tool to find keywords.
There are some awesome features of Moz Keyword Explorer which make it useful. In Google Keyword Planner, You can only search for words and phrases and find the search volume of its and its related keywords.
But in Moz, You can also find which keywords are ranking on others blog/website. You can explore by Keywords, root domain, subdomain, or page. You just need to enter your competitors URL in the search bar and click on search button.
This is not a free tool but you can use 20 free queries per month which is totally free. They are also giving 30 days-trial to their users.
This is another best tools for keyword research. This is not fully free but you use it free for your self. They provide pro plans also, The difference between Free and Pro plans are:
This is the difference for the seed keyword WordPress.
Keyword.io has a unique feature which I like most. You can filter your search by sites. like you can search a keyword for Google, Youtube, Amazon, Bing and many more. You can easily find, How much search a particular keyword is getting in Google, Youtube or any other.
This is very simple and easy tools to find keywords. You just need to type a word then it will suggest you more related keywords. It has very simple to use. The main benefit is, It is totally free to use.
How to Use Keywords
Beginners don’t know where to use or place keywords which they found in tools. I am recommending you to use Yoast SEO plugin if you are using WordPress. This makes your work easy, It will indicate you about SEO level of your post by giving the signal(Green, Orange, and Red color). Yoast also helps you to increase your SEO score by giving you tips like shown in Image.
Below is the list of places where you need to put your keyword to increase traffic and ranking of your website/blog.
In the URL of your Posts
You should not forget to put your keyword in the URL of your posts. You should change the structure of your permalinks, make it short this will give you benefits to rank fast.
For WordPress users, make sure you have changed your permalinks setting like below’s image.
It should be like- www.yourdomain.com/your-keyword/
If you are using Yoast SEO plugin then it will give you a green signal.
In The Title of Post
The title is the first thing which you visitors see on your homepage. So make sure to use your keyword in your post’s title.
Yoast SEO plugin will also give you signal for this make sure, it should be green.
In the First Paragraph
First Keyword always grabs the attention of the reader. Many time people left your page after reading your first paragraph. So your starting paragraph should be good to grab attention and don’t let users leave your site.
You should use the keyword in the First Paragraph to tell users and search engines crawlers to tell what your blog post is all about?
Many readers don’t like to read the full post they only read headings by scrolling down. So make sure to add keywords in Subheadings, at least one.
Don’t use H1 heading tag for the subheadings because your blog post title is already on the H1 tag. and one H1 tag is enough. You can use H2 tags for your subheadings.
In Image Alt Tag
As we know images speak thousands of words. But do you know?
Images can also generate thousands of traffic.
Always put your keyword in the Title and Alt tag of your images which you use in your blog posts.
This is all places where you need to put your keyword to generate traffic on your blog posts. It also helps you to get high rank in search engines.
At the end of the post, I just want to tell you to never forget about keywords if you are doing so then you will lose huge traffic. You must use Yoast SEO plugin if you are using WordPress.
I hope you all like this posts and found it helpful. If you have any query regarding Keyword Research so you can leave a comment here. You can also follow us on Facebook and Twitter. and Subscribe out Newsletter to get notification about the new posts.