When you search for SEO or to get high rank then you definitely get suggested for the Internal linking. Is it really important in SEO? Yes, it is quite important in SEO point of view.
Links play a very important role in SEO, so you should never avoid this.
First of all, you need to know what is Internal linking?
Internal linking is also known as InterLinking. Internal means under the boundaries of your website and linking means to link two web pages together.
Internal Linking is the art of linking one post/page to another post/page within the same domain. It plays a very important role in getting high ranking in search engine.
Internal linking is one of the 200+ factors which decide the rank of a webpage in Search Engine. If you are missing this then you are losing your rank in the search engine.
SEO is not the only benefit of internal linking your post to your another post, but it also has many more benefits. Here is the list of the benefits of Internal Linking.
Good User Experience
Internal Linking help you to give good users experience to your users and let them engage more with your blog. Happy users will definitely help you to grow your blog.
Internal linking is like you are offering your readers some extra sources to learn more.
For Example, You have written a line in a post, that line has some big words to which your visitors are not aware of. So, you can interlink that work with your post where you discussed the word.
When your visitors want to know what is that. So he can simply click on the link to read.
I have personally experienced it when someone comes to my blog and read a post then he/she not leave after reading only that post. They navigate to the other post, I can see my analytics stats that my visitors are spending more time on the blog.
Your anchor texts must point to relevant and related content that is likely to interest your readers. For example, if you are talking about On-Page SEO, you can redirect your user to a previous article ON-Page SEO Techniques, thus preventing the duplication of issues through internal linking.
Improve Time On Site and Decrease Bounce rate
Before we move on, you should understand What is Bounce Rate?
Bounce rate is the percentage of visitors who came to your blog and immediately leave your blog after reading a little bit. And having a high bounce rate means that people are not interested in your blog. Maybe, because of below’s the reason:
- Ugly Design
- Slow Loading Speed
- Bad Quality of Content
If your blog post has internal links then your visitors will read more post in which they are interested. And having internal links is not only help you to decrease bounce rate rather your visitors will spend more times on your blog.
Help Google Bot’s To Index
Google bots are designed to recreate a user’s thinking process. They’re going to visit your website and follow all the links and pages that are easily indexed.
Search engines get all of their information from bots also known as spiders. These spiders crawl through websites, usually through internal links, so having more links will help those bots index your pages and new content.
There are some tips for Internal Linking which you should take care of while adding Internal Links to your blog.
- Don’t Overload Your Post with Internal Links: Adding Internal Links is good but don’t overload your page with too many links, because no one likes a page which has too many links. It will make your visitor irritate and it can be a reason why your visitors leaving your blog.
- Links When Needed: Do not try to add links after every paragraph or after every line, it will hurt your blog. Links to only relevant words. For example, If you are writing about How to make money online? and you have discussed affiliate marketing in the post then, in this case, you can add a post about affiliate marketing.
- Use SEO Smart Links: If you are a WordPress then you must use SEO Smart Links, It will automatically Interlink your post with the matching words and phrases.
It’s Your Turn
Make a habit of adding Internal Links in your blog post, always make sure to add links whenever it is required. It’s is not only good for SEO rather it will make your visitors happy. And happy visitors always come back to your site.
If you are adding your old post links in your new post then at the same time you are promoting your old post with the new one.
I recommend you to use SEO Smart Links WordPress plugin, it will make this task easy for you and you don’t need to add internal links manually, which is the most time-consuming.
I hope now you understand the meaning and importance of Internal Linking, and it’s your turn to add internal links to your blog post.
Don’t forget to answer these questions in the Comments fields.
How many links do you add in one blog post? Is it working for you?