As a content marketing strategy, how have people gone out in favour of guest blogging and what Google has punished?
On the contrary, the guest post, which is a very effective tool for enhancing and improving SEO’s reach when properly executed, regardless of what you can hear about it.
Many people think that Guest posting is only a way to create backlinks and build authority, no one things about that it can be a way to improve your ranking.
In this article, I am sharing some tips on improving your search engine rankings through Guest Posting with you.
Let’s first know about Guest Post.
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What Is Guest Post?
Guest Post is simply a blog post which someone writes for other website/blog.
Guest Posting helps to increase your own blog/website’s traffic and rankings as you get a backlink from the blog where you wrote your guest post. It also helps you to increase your blog/website’s authenticity.
It is one of the best ways to build backlinks, which is a gem for improving your SEO rankings.
Guest posting has lots of benefits if you do it honestly and wisely. Here are some of them:
Content Should Get Better Value With Links
The bad name that the guest blogging has got for itself, is largely due to many posts which have been written specifically for the purpose of linking.
Even if they cannot be labelled as strictly spam, then these posts are essentially written by obscure, badly created and written people, without any knowledge or experience of the subject.
You will find links in almost all the text filled with keywords that can not be included in all the references that they are included in. Typically, no links will be found for sites with authorization.
From the point of view of user experience and search engine ranking, it is better to include those links which are relevant in the anchor text, which is crisp and add value to the users as well as understanding the search engine.
Link To High-Quality Articles
Apart from embedded links without creating any insight into the guest blog context, the content should also be combined with very good quality so that value can be saved for the reader.
Adding low-quality positions can actually result in reversal and give birth to penalties awarded by Google, which damages the reputation of the site hosting the reputation and guest post.
According to experts, guest posts should always be better than the content on your own website. Generally, guest blogs should include content, stimulate discussion, and initiate the action.
Link To Others, Not Yourself
Guest bloggers always have a compulsion to try linking their own website as many times possible in the blog post.
However, this is a dangerous game because the blog owner will understand your intention and will never invite you to a blog post.
However, if you have written an article more than 1000-1200 words then, it is perfectly ok to use a maximum of 2-3 backlinks to your site.
But you should always try to add backlinks to the most genuine and high-quality content in that particular industry to your article.
According to experts, if your article is about 1200 words then it must include 10 links and there you can add at most 2 backlinks to your own website.
Obviously, guest blogging is an effective strategy, from the perspective of search engine ranking.
While lower-quality blogs are completely ineffective, blog posts on the site with an acceptable authorization in your industry are a great way to increase visibility, traffic and ranking.
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