Domain Authority & Page Authority: How To Increase Yours?

Domain authority isn’t a new word in the SEO!

This is a common listening word when it comes to SEO. As a beginner, it might be new to you.

You might be someone who is working hard to improve your blog domain authority score. Because you may listened that high DA websites rank easily!

I have seen beginners making mistakes just to improve their blog’s DA score because they think DA is all matters in the ranking.

And they end up in making mistakes which hurt their blog’s SEO, rankings and domain authority. Even sometimes they bring some toxic backlinks and spam score in. Just by using black-hat link building techniques to build tons of backlinks to boost DA score.

Tip: Black-Hat link building techniques are techniques against search engine guidelines that are implemented to build huge backlinks fast.

Well, this post will help you to uncover all those myths and confusions about Domain authority.

Because I’ll be covering everything about domain authority in this post and after reading the entire post, you will see yourself much familiar with the DA and how you can improve it?

What Is Domain Authority?

Domain Authority(short form DA) is a score created by Moz which predicts how well a website will rank on search engine result page(SERP). DA score is given to a website in the range of 1 to 100, the higher score a website has, the high ability it has to rank.

Various factors affect a website’s DA score, the list includes linking root domains, number of total backlinks, social proofs etc.

A website can easily grow to touch to 30 DA score compare than it is to grow to 30+. A new website comes with the DA score 0 or sometimes 1.

So, as you start building quality backlinks on your blog, you will see your DA increasing.

What Is Page Authority?

Page Authority is very similar to Domain Authority, Domain authority is the score given to a domain after analysing various factors.

Page Authority is a score developed by Moz that predicts how well a specific page will rank on SERPs. Where domain authority predicts how well a website will rank on SERPs.

As like DA, PA score is also given under the range from 1 to 100, the higher score your page gets, the chances will be high to get rank.

So, there is not much difference between the domain authority and page authority score.

How Domain Authority Evaluated?

There are various factors that Moz use to evaluate domain authority score.

  • Social Proofs: number of Facebook Likes, Twitter Retweets, LinkedIn Shares a site has received.
  • The number of root domains linking to the site.
  • The number of root domains linking to the site using partial match anchor text.
  • No. of subdomains that link to a website.
  • The number of quality websites linking to your site. 
  • And the number of external links a website has.

How To Check Domain Authority Score?

There are many tools available that you can use to check your blog DA & PA score. Here is the list of some of them:

MozBar By Moz

MozBar is a chrome extension developed by Moz, It will show you the domain authority of all websites you visit.

Here is the list of features of MozBar:

  • Custom Searches: Create custom searches by the engine, country, region, or city.
  • Metrics That Matter: Access and compare link metrics across pages while viewing any SERP.
  • On-Page Highlighter: Find and highlight keywords on a page and differentiate links by type: Followed, No-Followed, External, or Internal.
  • Page Overlay: Expose page elements, general attributes, markup, link metrics, and HTTP status.
  • Authority Scores: Quickly assess ranking probability with Page Authority and Domain Authority.
  • Data Export: Export your SERP analysis details to a CSV file.

You only need to download it and install in your browser, you can download it by clicking this link.

Keyword Explorer

Moz Keyword Explorer,keyword planner,google adwords,keyword,google keyword tool,keyword research,key words,keyword research tool,adwords keyword tool,keyword generator,seo keywords,keyword search,keyword planner tool,keyword analysis,seo keyword tool

Another tool developed by the Moz, this is one of the best keyword research tools which also show you domain and page authority of a domain.

You can also use it to find which keywords are ranking on your competitor’s website. You can use its 20 queries for free then after you need to purchase its premium place to use it.

Must Read:

Website Authority Checker- SEOReviewtools

SEO Review Tools

SEOReviewTools offers many useful free SEO Tools. One of them is Website Authority Checker tool that will let you find DA score of any website you want to check for.

It also lets you check the social score along with the Domain and page authority score.

Open Site Explorer

Open site explorer

Let’s guess what? another tool by Moz, Open site explorer is a tool which helps you to analysis inbound and outbound links as well with your domain authority.

They are offering the 30-Day free trial to their new users, you can take a free ride for Moz tools by clicking here.

Must Read:

EyesSwift Domain Authority and Page Authority Checker Tool

This is the tool that I always prefer using to check DA & PA score of my and other blogs.

It works very fast, you just need to enter the URL you want to check DA & PA of, it will show you the result instantly. You don’t need to wait to see the scores.

Domain Authority & Page Authority: How To Increase Yours?

How To Increase Domain Authority Score?

Here are some tips that you can follow to increase your blog’s domain authority:

Create Quality Content

Nothing matters more than a quality content…

I am sure you read this phrase:

Content Is King

Quality content builds backlinks automatically for itself, you don’t need to work hard for building backlinks for quality content.

Who doesn’t want to link to a content that provides in-depth information about a particular topic…

So, work for creating quality content on your blog.

Below are some of the tips that you can follow to create high-quality content:

  • Do proper keyword research before writing your content
  • Analyse the top 3 pages that are ranking for your targeted keyword
  • Find out what top pages forgot to cover in their content, you cover that on yourself
  • Add up to 5 question keywords in FAQ Section
  • Add table of content in your post
  • Include LSI keywords in your content to increase its relevancy
  • Use relevant images in your post

Optimize Your Website’s SEO

I refer to SEO as the heart of a blog, As we all know a website with good SEO always gets benefits in the search engine result pages.

Optimize your content for on-page SEO before publishing it on your blog, you can use plugins like RankMath SEO or Yoast SEO.

I prefer using RankMath SEO because it is a completely free WordPress SEO plugin. It will help you to create SEO-Optimized content that will get rank easy.

Here are the tips to follow to make your content SEO-Friendly:

  • Target long-tail keywords
  • Do the proper use of LSI keywords
  • Put your targeted keywords in Title
  • Include your keyword in the meta description
  • Add your keyword as Image ALT text
  • Interlink your old post in the new one
  • Write an attractive title that gets high CTR

There is a huge list of tips to follow to create an SEO-Friendly content, you can read this 47-Step SEO Checklist that will help in this.


I know you definitely aware of interlinking, this is a quite popular technique of on-page SEO.

Let me explain a little bit, Interlinking is the process to link your already published posts to your new post. In more simple words, a post to another post.

It is like you are serving your readers some extra resources to learn more about relevant topics, it provides a great user experience.

Apart from User Experience, It also helps in fast indexing of your new posts. 

Start Building High-Quality Backlinks

Backlink is one of the most important factors in rankings and helps in improving the domain authority as well.

There are tons of methods you can use to build quality backlinks to your blog.

1. Share Your Content On Social Media

All the social media networks have high domain authority score, between 90-100.

You should always share your content on social media networks to drive some traffic and engagement from social media.

If others will find your content useful then they will also share them with their followers/audience. It will increase the reach of your content and will drive some new audience to your blog.

Even a best content needs to be shared.

2. Guest Blogging

Guest Blogging is the technique to build backlinks by writing blog post on other blogs, it helps you to build backlinks as well as some quality audience to your blog .

I prefer guest blogging as the best method to build quality backlinks.

Here is a list of 300+ blogs that accept guest post, this list is divided into categories. You can easily find relevant blogs to your niche to do guest posting and build some quality do-follow backlinks.

Remove Broken Links

Your blog may have many useful links and apart from this, it may have some broken link which is affecting your blog’s SEO and also providing a bad user experience to your readers.

It’s not much difficult to find broken links in a WordPress blog as it looks like, you can easily find those broken links using a simple plugin.

The name of the plugin is “Broken Links Checker“. It will help you to find the broken links within your WordPress blog.

Broken Link checker

Not only this, but it will also notify you about the new broken links as they occur on your blog via email or directly on the dashboard.

You just need to install Broken Links Checker plugin and make it activate on your blog, that’s it! You are good to go…

Must Read:


Mobile friendly test

Most people prefer mobile phones to surf the internet, search on Google and reading blogs. So, your blog must be mobile-friendly.

Otherwise, You will not only lose your mobile users. Rather, you will also lose your mobile search rankings which you can’t afford to lose.

Are you wondering how can you check whether your website is mobile-friendly or not?

Here is a tool for this particular task by Google which can help you to know that your site is Mobile-Friendly or Not?

You can simply visit this link to check your site: Mobile-Friendly Test by Google Developers.

You just need to enter your blog URL in the box and hit the Run Test button. Google will show you whether your blog is mobile-friendly or not.

Make Your Site Load Faster

Do you want to wait for a website to load properly if it is taking too much time to load? No! Even I don’t.

As same if your website takes high time to load then your visitors will not wait and never come back to visit a slow website.

Not only visitors hate slow sites, as well as Google and other search engines penalize websites take huge time to load.

You can use the GTmetrix and Google Page Insights tools to check your blog load speed. Both are the free tools to check loading speed.

Must Read:

Remove Toxic Backlinks

If your blog has the backlinks from the toxic, low-quality and irrelevant sites then it will hurt your blog’s DA score.

But you can eliminate this risk just by maintaining a healthy backlink profile. You can find all the toxic backlinks pointing to your site and disavow them using Google disavow tool.

I prefer using SEMrush because it has a backlink audit tool that you can use to find toxic backlink pointing to your blog. Once you got all the toxic backlinks, you can disavow them using Google disavow tool.

SEMrush backlink audit tool is not a free tool, you can claim this SEMrush Pro 14-Day Free Trial to use this tool free for the next 14-days.

Keep Patience, It Will Take Time

Domain age is also one of the important factors in SEO but it doesn’t mean that new websites won’t rank.

You can’t expect to see your domain authority growing in one or two months just after taking all the steps mentioned above.

It will take time… Let you domain be old because domain age also helps in improving domain authority and rankings.

Once your site gets 3-4 years old, Google thinks that it is not a spam site because it is been a huge time this blog publishing quality content.

Closing Thoughts

Your blog’s domain authority is not everything that needs your attention to work on. I have seen beginners end up bringing toxic backlinks just to get tons of backlinks to improve DA.

Content is the main thing that helps in ranking and building backlinks. Google loves the content that provides relevant information about the topic users are searching for.

I have seen blogs that have low DA score outranking high authority sites on the first page of Google. So, it is clear that having a high DA score can’t boost your rankings.

Here are some hand-picked articles for you to learn more:

I hope you found this post useful if you did then must share it with others.

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Ravi Dixit

Ravi Dixit is a Blogger and Affiliate Marketer, He is the founder of StayMeOnline Who Loves to help others. Travelling and learning new things online are his first love. "I only want a life without any boundaries- Ravi Dixit"

Affiliate Disclosure: Some of the links on this page are affiliate links. If you buy any product using an affiliate link placed on this blog, it will not add any extra cost in the total price of the product rather I will get some commission from the company. This will show me 💖 from your side, for more details read this...

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17 thoughts on “Domain Authority & Page Authority: How To Increase Yours?”

  1. Hi Ravi Dixit,
    I am new to digital marketing and SEO. Can you tell me Which domain authority is best for backlink purpose? I mean the higher number of domain authority or least number of domain authority.
    Waiting for your reply………

  2. Thanks for this article Ravi. I have come across many article on this topic and improve PA. But, only you have covered up the importance of external links.

    Many bloggers have a misconception that when we link to other websites, we will loose our traffic and instead we could link to one of our own posts.

    That’s completely false. Google loves to see, how well we connect with other websites on our niche.

  3. Hiii Ravi Sir , great article I like your article .you are provide great information. keep it up and thanks for sharing information.

  4. Hey, the article is a rock on.

    Got to know the importance of domain authority even if it’s not used by Google.

    Sharing this great article today made a day for my followers.


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