Common Reasons Behind Google Adsense Rejection

have you applied to Google AdSense?

…and got rejected.

That’s why you landed on this page, Right?

I have remembered that when I had applied to Google Adsense first time for my blog, they had rejected my application and the reason was insufficient content.

The blog hardly had 7 posts published and Google AdSense doesn’t allow a new blog with low content to run ads.

Like insufficient content, there are some other conditions as well that decide either your application should be approved or reject.

I have seen mostly beginners face this issue when they start their own blog and applied for AdSense.

Google Adsense is the best and reliable method to make money through your blog.

Google Adsense is a ads program run by Google to allow website publishers to serve text, images, video, or interactive media advertisements on their website/blog that is targeted to the web site’s content and audience. These advertisements are completely managed and sorted by Google itself.

I would highly recommend you to read this complete checklist before applying to Google AdSense, if you follow this checklist you will be approved in the first try.

Getting approval from Google AdSense isn’t a tough task if you follow all the policies carefully.

Insufficient Content

When I got rejected on my first try by Google Adsense, the reason was Insufficient Content on my blog that time I had only 7 posts on my blog so that’s why Google had rejected my blog.

This is the email they sent me:

google adsense rejection

As you can see in the image above, the reason for rejection is clearly stated in the email. My blog had low content count when I had applied.

Google AdSense wants me to increase the content count and then re-apply.

I did the same, I reached 50 posts published on my blog then applied again.

And this time, they approved my blog.

Unacceptable Site

There are certain types of website Google Adsense doesn’t allow to serve ads on.

Your website should not be on below-listed Niche or should not be linked to any of this type of content/website.

  • Pornography, adult or mature content
  • Violent content
  • Content related to racial intolerance or advocacy against any individual, group or organisation
  • Excessive profanity
  • Hacking/cracking content
  • Gambling or casino-related content
  • Illicit drugs and drug paraphernalia content
  • Sales of beer or hard alcohol
  • Sales of tobacco or tobacco-related products
  • Sales of prescription drugs
  • Sales of weapons or ammunition (e.g. firearms, firearm components, fighting knives, stun guns)
  • Sales of products that are replicas or imitations of designer goods
  • Sales or distribution of coursework or student essays
  • Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
  • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

Design Of Your Blog

A blog’s design matter a lot…

…and Google also cares about it deeply.

Imagine, you have visited a blog which has a dark yellow background with white text on it, I know It will hurt your eyes and you don’t want to visit that blog again.

So, how can you think that Google Adsense will approve that dirty designed Blog/Site?

Make sure to choose a good designed theme for your blog. When it comes to theme, I always recommend using GeneratePress.

The best theme I found in my whole blogging journey and I am too using it on all my blogs.

You can read a complete review here.

You’re Under 18

Common Reasons Behind Google Adsense Rejection

Anyone who is applying for Google Adsense should be 18 years or above.

If you are under 18 then your application is going to reject.

But still, you can apply in the name of your parents or anyone 18+ who you can trust.

No Privacy Policy Page

Google deeply cares about users’ privacy.

…and they want you to have a Privacy policy page created on your website before applying to Google AdSense.

If you don’t have a privacy page on your blog then your application is definitely going to be rejected.

A privacy policy explains which type of personal information a website collects and how they will use it.

Apart from Privacy policy, I do recommend you to have an About and Contact page also before applying to AdSense.

Content Policy violations

Make sure your content doesn’t violate Google Adsense Content Policy.

…and do not link to any page which is violating AdSense policy.

Here are the type of content that AdSense does not support:

  • Illegal content
  • Intellectual property abuse
  • Endangered or threatened species
  • Dangerous or derogatory content
  • Enabling dishonest behaviour
  • Misrepresentative content
  • Malicious or unwanted software
  • Sexually explicit content
  • Mail order brides
  • Adult themes in family content
  • Child sexual abuse material and pedophilia

Make sure your content should not about any of the above-listed topics or should not link to any of these type pages.

Content Quality Issues

Your content should be unique or relevant to the niche for what visitors are coming to your website.

You should not add AdSense code to an auto-generated content or no original content.

…and your site should not be affiliated to any affiliate programs who are not providing value to your users.

You can read more about the affiliate programs here.

Site Navigation Issues

Site navigation helps users to navigate your website easily.

By good site navigation, you are providing good users’ experience… which Google cares about very deeply.

During the review period, if the Google AdSense team found difficult to navigation your website. they will definitely reject your application.

Issues With Your Traffic Sources

Traffic sources are where your traffic is coming from.

Your ads should not be placed on pages which are receiving traffic from:

  • traffic coming from paid-to-clicks programs
  • sending unwanted emails
  • displaying ads as the result of the action

Unsupported Language

If your website’s content is in language that Adsense doesn’t support then it can be the reason for the Google Adsense rejection.

See all supported languages:

Languages supported by Adsense

You can translate your website’s content to a supported language by Google Adsense and then re-apply.


These are the reasons behind Google AdSense rejection.

Here is the checklist you can follow before applying to Google Adsense, this will help you to approve your website.

Let me know the reason you got for Google Adsense rejection by dropping a comment below… and share this post if you like it.

Join our forum for help related to blogging, SEO, Affiliate marketing and other related topics.

Common Reasons for Google AdSense Rejection
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About Ravi Dixit

Ravi Dixit is the founder of StayMeOnline, a full-time blogger and affiliate marketer since 2016. He helped many people in starting their own profitable blogging journey and earning decent money from blogging. Apart from blogging, he loves travelling a lot.

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10 thoughts on “Common Reasons Behind Google Adsense Rejection”

  1. Very useful article, my adsense account is not accepted and they said that “Need Attention”. What is it, please tell me, I did not understand what to change in my website if you have time please check my blog and inform me what to change.😃

  2. thank you sir for helping. can you just review my site, is it good nor not, is it eligible for adsence ? i am new this blogging world.

  3. Dear,
    I have found your article quite helpful, and I will try to correct all the mistakes which I have noticed from your article.

    I received a email today morning that my website has been rejected by AdSense due to some policy violations, but they didn’t mentioned the reason, they said that once your website is ready with the corrections you can apply again for the Adsense.

    After reading your article I have came to know that I have made many mistakes which led me to be helded as a AdSense policy violator, now I am going to start working on the amendments, kindly go through the website once and let me know if you have noticed any major AdSense policy violations

    Thanks a lot


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