11 Best OptinMonster Alternatives Which Are Better & Cheaper

OptinMonster is a WordPress plugin that makes easy for creating cool and conversion-focused subscription forms like pop-ups, in-line forms, full-screen etc.

But it is a premium tool that doesn’t offer any free plan which you can use if you are looking for a free list building plugin for WordPress.

OptinMonster offers four different plans:

  • Basic costs $9 per month
  • Plus costs $19 per month
  • Pro costs $29 per month
  • Elite costs $49 per month
Pricing Of OptinMonster

You can read more about the OptinMonster in our complete OptinMonster review.

OptinMonster might be expensive for you if you don’t have a good budget. That’s why this post is going to help you a lot because I am going to share some best OptinMonster alternatives which are better & cheaper than the OptinMonster.

Best OptinMonster Alternatives Which Are Cheaper & Better Than OptinMonster

Here are the 11 best OptinMonster alternatives listed:






ThriveLeads (❤️ Ravi’s favourite)

$67 one-time payment


$27 one-time payment


$79 yearly or $399 one-time payment


Starting from $72 per month


Free or starting from $97/yr


Free or starting $29/m


Free or $39 per month


$89 per year or $249 lifetime


$7 per month


$29 per month



Let’s discuss each and every OptinMonster alternative in more detail…

1. ThriveLeads (My Favourite ❤️)

11 Best OptinMonster Alternatives Which Are Better & Cheaper

ThriveLeads is a lead generation WordPress plugin by ThriveThemes which can help you in growing your email list quickly with its unique and amazing features.

You can find everything in ThriveLeads that OptinMonster offers, except some features like cross-platform compatibility, popup scheduling and referral source opt-in forms.

Here are the types of lead generation forms you can create using ThriveLeads:

  • ThriveBox(PopUp Lightbox)
  • Sticky Ribbon
  • In-Line Forms
  • 2-Step Opt-In Forms
  • Slide-In
  • Opt-in-Widget
  • Screen Filler Overlay
  • Content Lock
  • Scroll Mat
  • Yes/No & Multiple Choice Forms

With its variety of lead generation forms availability, it can make easy for you to capture leads on your website.

Here are the features of ThriveLeads that makes it a best OptinMonster alternative.

  • Variety of Opt-In forms available
  • Drag-n-drop form builder
  • Advanced A/B testing
  • Mobile-specific opt-in forms
  • Boost conversion with SmartLinks and SmartExit
  • Eye-catching pre-designed templates
  • Target your opt-in Forms with Surgical Precision
  • Detailed stats & reports to track performance
  • And much more…

ThriveLeads is a beginner-friendly lead generation plugin which makes easy for newbies to design opt-in forms and grow their email list. Their drag-n-drop editor makes designing work pretty easy.

It comes with some great features that make it best OptinMonster alternative, you can use its advanced A/B testing to compare the performance of two forms and find which works best. Although, A/B Testing feature is also available in the OptinMonster.

ThriveLeads is also cheaper than the OptinMonster because its pricing starts from $67 for one license for one year, or you can get this tool by becoming a Thrive Member which will cost you $19 per month where you will get the access to all the plugins & themes by ThriveThemes.

Whereas OptinMonster pricing starts from $9 per month for one site, it will cost you $108 for one year which is more expensive than the ThriveLeads.

2. Ninja Popups

NinjaPopups OptinMonster Alternative

If you are concerned about the budget, not-having good budget to invest in costly lead generation plugins then Ninja Popups is perfect for you.

It is a lead generation plugin for WordPress that lets you create eye-catching popups to convert your visitors into subscribers or customers. It can be integrated with all the popular email services like MailChimp, GetReponse, ConvertKit and many more so your leads automatically added to your email list.

Its drag-n-drop visual editor makes it pretty easy to design popup in seconds, even if you are totally new into this. You still can create professional-looking pop-ups form that attracts visitors.

Here are some of the amazing features of Ninja Popups:

  • Content locker
  • Social locker
  • 65+ beautiful pre-designed popups
  • Page-level targeting
  • Create responsive popups that fit all devices
  • Highly customizable
  • Exit-intent popup
  • Statistics and reports
  • Integration with all popular email service
  • Purchase once and get lifetime free updates

As I said, this is the best option for the newbies who are having the low-budget but still want a good lead generation plugin. It will cost you $27 one-time and you will receive free updates lifetime. Here you don’t need to pay every month or year, this is a one-time investment.

3. ConvertPro

ConvertPro OptinMonster Alternative

CoverntPro is one of the best opt-in & lead generation plugins that help in creating different kinds of opt-in forms that makes it easy to capture visitors’ emails and grow the email list.

You can easily create pop-ups, inline, exit intents popups using the ConvertPro, they provide drag-n-drop form editor that makes easy for non-coders to design lead generation forms.

Here are some of the amazing features of ConvertPro:

  • Drag-n-drop editor
  • 100% mobile-friendly
  • Highly optimized for fast-loading
  • Target visitors with Behavioral Triggers
  • Integrate with almost all email services
  • Exit-intent technology
  • Mult-step popups
  • On click popups
  • Easy A/B testing
  • 14-days refund policy

You can integrate ConvertPro with almost all autoresponders or email marketing services available in the market.

They also have AdBlock Detection feature that detects an AdBlocker browser extension and inform visitors that they might be missing something important. And that will be shown to them after disabling the ad blocker.

4. Unbounce

Unbounce alternative of OptinMonster

Unbounce is a well-known page builder that now lets their users create pop-ups and sticky bars that helps in capturing visitors email and converting them into subscribers and customers from one-time visitors.

It is a SaaS platform that offers 50+ pre-designed templates for pop-ups and sticky bars. So you don’t need to create one from scratch, they are designed aimed to convert well. However, you can design one from scratch as well.

Here are amazing features of Unbounce:

  • 50+ pre-designed templates to save time
  • Create unlimited landing pages, popups and sticky bars
  • Run A/B testing and find out which works best
  • Create personalized offers for every visitor
  • Offers 14-day free trial
  • Advanced tracking and scheduling
  • Mobile responsive builder
  • Real-time conversion analytics
  • Auto image optimizer

5. Icegram

11 Best OptinMonster Alternatives Which Are Better & Cheaper

Icegram is another lead generation tool we have in this, which is also a cheap alternative of OptinMonster. It is created aimed to help in gaining more subscribers and customers by creating eye-catching opt-in forms.

You can create 12 different types of messages using the Icegram including Popup, floating action bar, toast notification, messenger, full-screen overlay, inline-block, ribbon etc.

Here are the features of Icegram:

  • Beginners friendly
  • Free to use
  • 120+ ready to use campaigns
  • 12 different types of messages
  • A/B Split testing
  • Retargeting
  • Unlimited usage
  • Exit/Bounce catch
  • Behaviour triggers
  • Geo-targeting

Icegram has the free version that lets you do the limited use of the tool without paying anything, you can create pop us, action bars, toasts, messengers, two-step opt-in with basic targeting rules in the free version of Icegram.

6. Hello Bar

Hellobar optinmonster alternative

If you are having low-budget and looking for a lead generation tool to create opt-in, Hello Bar is good for you because it has the free version that you can take in use and create subscription forms to capture visitors emails.

In the free version, you can create up to 10 popups and gain unlimited no. of subscribers. It has some limitations for sure like basic designing features, basic targeting options, basic integrations etc.

If you want to use the advanced features then you will need to upgrade to their premium plans which cost starts from $29 per month.

You can get 2 months free if you go with a yearly plan of Hello Bar.

7. Sumo List Builder

Sumo List Builder

Sumo List Builder can help you to convert your one-time visitors into subscribers and customers for free. This is another free alternative of OptinMonster lead generation tool.

You can use it without paying any money, yes of course with some limitations but if you are not having money to invest then still it is a good option as a free lead generation tool.

But if you aren’t satisfied with its free version and want to use advanced targeting, A/B tests and other premium features then you’ll need to upgrade to Sumo Pro by paying $39 per month.

I know their premium version is expensive but worth spending money. Otherwise, their free version is also enough for your basic lead generation needs.

Here are some of the amazing features of Sumo List Builder:

  • Drag-n-drop editor
  • Pre-designed templates
  • Smart Mode technology
  • Easy to customize
  • 100% mobile-friendly opt-ins
  • A/B tests
  • One-click integration with email services

8. Bloom

bloom alternative of optinmonster

Bloom is another email opt-in and lead generation plugin for WordPress by Elegant Themes which makes it easy to design beautiful opt-in forms to convert visitors into email subscribers and customers.

By using Bloom, you can create 6 different types of opt-ins like pop-up, fly-ins, opt-in forms, below content opt-in, widget area opt-in forms and content locker opt-in.

Here are the features of Bloom that makes it one of the best OptinMonster alternatives.

  • 100+ pre-made templates
  • Automatic pop-up & fly-in triggers
  • 19 email marketing services integration
  • Powerful customization options
  • Highly targeted display settings
  • Increase conversion with A/B testing
  • Import or export Bloom data
  • 24/7 support

Bloom doesn’t offer any free plan, it will cost you $89/year or you can get it for lifetime by paying $249 one-time.

9. GetSiteControl


GetSiteControl was the first lead generation tool I used to capture my visitors’ email on my blog. It pretty simple to use tool which you can use to convert your visitors into subscribers and customers.

They have drag-n-drop editor so you can easily design your opt-ins without even having the coding knowledge.

And also they provide 7- day free trial to take benefits of their tool without any restrictions, once you are satisfied with their services, you can decide whether you want to proceed with them or not.

Here are some of the amazing features of GetSiteControl:

  • Pre-designed templates
  • Create mobile popups
  • CSS editor
  • Intuitive Interface
  • Behaviour triggers
  • Precise targeting
  • Branding-free popups
  • Multi-page widgets
  • A/B testing
  • Multiple positions

I recommend you to take the 7-day free trial of GetSiteControl and then decide whether it is a perfect fit for you or not. There is no credit card needed for claiming the free trial.

10. WP Subscribe Pro

WP Subscribe Pro

Now this time a tool created by the MyThemeShop which is a popular WordPress themes and plugins shop. WP Subscribe Pro is a freemium opt-in forms builder, it means it has both the versions, free as well as the premium.

WP Subscribe Pro lets you create different kinds of opt-ins easily even if you don’t know the coding skills. It has a free version so you can try it if the budget is your concern.

Although, their premium version will cost you $29 for a single site with one year of updates.

Here are the amazing features of WP Subscribe Pro:

  • Fully responsive forms
  • Optimized for fast loading
  • Exit-intent technology
  • No coding skills required
  • Integrate with popular email services
  • Super lightweight
  • Compatible with all caching plugins
  • Built-in widget support
  • Wide range of popup animation effects
  • Custom HTML and Shortcode
  • Advanced triggers
  • 24/7 dedicated support

11. Popup Maker

11 Best OptinMonster Alternatives Which Are Better & Cheaper

Popup maker is simple to use popup and opt-in builder that you can use. It is a free WordPress plugin which has the premium addons for additional features and integrations.

By using this free plugin, you can easily create email opt-in popups, content upgrade popups, lead gen popups, eCommerce popups, WooCommerce upsell popups and much more.

Here are the features of Popup Maker:

  • Unlimited popups & themes
  • Precision user targeting
  • 100% customizable popups
  • Click open popup triggers
  • Screen reader compatible
  • Mobile responsive popups
  • Disable for mobile devices
  • Tightly integrated with wp
  • Premium extensions
  • Advanced triggers including exit intent


So, these are the 11 best OptinMonster alternatives which are not expensive than the OptinMonster. They have similar features that OptinMonster offers.

Some of the OptinMonster alternatives I’ve shared above offer a free version that you can use if you don’t have the money to invest in premium lead generation tools.

You can create eye-catching opt-in forms for your website or blog to capture your visitors’ email address and grow your email list, a lead generation tool can also help you to grow sales on your e-commerce store.

I hope you found this list useful for you and picked a perfect lead generation tool, If you did then must share it with the others.

Best OptinMonster Alternatives

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Ravi Dixit

Ravi Dixit is a Blogger and Affiliate Marketer, He is the founder of StayMeOnline Who Loves to help others. Travelling and learning new things online are his first love. "I only want a life without any boundaries- Ravi Dixit"

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